The impact of PEST factors and marketing strategies on libraries in Libya and Egypt: theoretical study

Authors

  • Dafer Omar Elmrabet Library and information science Department, University of Azzaytuna, Tarhunah, Libya Author

DOI:

https://doi.org/10.35778/jazu.i55.a568

Keywords:

PEST analysis, marketing , libraries, North Africa, Egypt, Libya

Abstract

This article aims to show the areas where PEST analysis and Marketing on libraries can be done already. To do this, there will first be a discussion of what PEST and marketing means. This will be followed by a description of one of the models used for marketing: the PEST analysis. Finally, this model will be applied to the factors which affect libraries in North Africa, focusing on the countries of Libya and Egypt.

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Author Biography

  • Dafer Omar Elmrabet, Library and information science Department, University of Azzaytuna, Tarhunah, Libya

    Dafer Omar Elmrabet, received his BSc in 1986 year , major Library and information science, and MSc in 2004 , PhD 2011. , he is currently an associate professor with faculty of arts , Azzaytuna university , he has supervised many MSc and Phd Students , his area of interest is digital libraries.

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Published

2025-10-01

How to Cite

The impact of PEST factors and marketing strategies on libraries in Libya and Egypt: theoretical study . (2025). Journal of Azzaytuna University, 55, 191-200. https://doi.org/10.35778/jazu.i55.a568

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