The impact of PEST factors and marketing strategies on libraries in Libya and Egypt: theoretical study
DOI:
https://doi.org/10.35778/jazu.i55.a568الكلمات المفتاحية:
تحليل بيست (PEST) ,التسويق ,المكتبات, شمال افريقيا , مصر , ليبياالملخص
تهدف هذه المقالة إلى إظهار المجالات التي يمكن فيها بالفعل إجراء تحليل PEST والتسويق على المكتبات. للقيام بذلك، سيكون هناك أولاً مناقشة مفهوم ومعنى PEST , وايضا التسويق. ثم نستعرض وصف لأحد النماذج المستخدمة في التسويق: تحليل PEST. وأخيرًا، سيتم تطبيق هذا النموذج والعوامل المصاحبة له وتأثيرها على المكتبات في شمال إفريقيا، مع التركيز على دولتي ليبيا ومصر.
التنزيلات
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